Another In Kingdom and Dragoman

A New Brand Management Partnership In Saudi Arabia

Another In Kingdom, one of the Kingdom of Saudi Arabia’s leading independent marketing communications agencies, has today announced a new and exciting partnership with Dragoman.

With offices in London, Dubai, New York and now Jeddah and Riyadh; Dragoman is at the center of global markets and cultures, creating breakthrough brands with global relevance. Their focus on brand design, strategy, data and insights and digital platforms makes Dragoman a leading brand management agency with an impressive track record with clients, helping them manage reputation, drive growth, maintain relevance and create differentiation.

Through the new partnership, Another In Kingdom will exclusively represent Dragoman in the Kingdom of Saudi Arabia, working closely together to deliver brand management solutions to public and private sector clients. Dragoman’s global senior management team will operate from Another In Kingdom’s offices and will utilize their global network’s resources whenever needed.

Commenting on the announcement, Mr. Haytham W. Zahid, Group President – Investments at Zahid Group stated, “Following an in-depth analysis of the brand development and management needs of clients in the Saudi Arabian market and after consideration of numerous partnership opportunities, Another In Kingdom, a Zahid Group company, have aligned themselves with Dragoman.” Mr. Zahid continued, “The Dragoman team are experts in their field and have extensive experience helping develop, uplift and manage Saudi Arabian public and private sector brands. We are confident that this is a win-win situation and look forward to a great partnership.”

On behalf of Dragoman, Mr. Hermann Behrens (Partner) commented, “ Another in Kingdom and the Zahid Group are the perfect partners to bring even greater value to clients in Saudi Arabia. Through our global presence and on the ground talent and communication through Another in Kingdom, we will build on the experience we have gained and will act as a bridge to develop Saudi Arabian brands that compete globally and helping international brands contribute to the growing KSA economy.”


Another In Kingdom:

Another In Kingdom is a Zahid Group company that develops and executes creative communications strategies across the entire customer journey. Another delights, surprises and disrupts; developing creative communication strategies that are “positively disruptive” as they do their utmost to avoid formality in order to effectively engage audiences across conventional, direct, social and digital.


Dragoman works with clients to develop breakthrough brands to grow business. Dragoman assesses whether clients’ brands are as strong as their business, and they help strengthen their brands to deliver value. Dragoman has helped develop some of the most recognised brands in Saudi Arabia, like Tawuniya, Al Rajhi Bank, Abdul Latif Jameel, Bank Al Bilad, and many others. The team has international expertise, which comes together with young branding talent in the markets in which they operate.