AlKhair’s Ramadan campaign included social, digital, in-store activation, point-of-sale material and conventional media placement

Four videos were produced for the campaign and demonstrated the ‘lighter side’ of Ramadan and the brand’s personality

The social media campaign generated a total of 2.1m impressions and 42k engagements

 The brand achieved their highest sales in the last ten years and surpassed their sales target by 29%

 The campaign was featured as a standout Ramadan campaign in Foodics Ramadan Review