Let’s Take a Moment.
In February 2023, another developed the 360 launch campaign for the introduction of Casper & Gambini’s first branch in Riyadh, KSA. The campaign focused on out of home, direct marketing, social media and digital media. The results of over 4.8 million social media impressions across Instagram and TikTok, an engagement rate of 6.1% and over 1,900 unique websites visits per day for over 30 days helped create the needed awareness and drive traffic to the branch, while also driving online delivery orders through third party aggregators.