For Perpetual Success
another was given the opportunity to develop the Perpetua logo, brand story and brand identity. Perpetua is a Berlin based investor with a track record of successful investments in well-established businesses across Europe.
Focusing on the meaning of the word perpetua (perpetual or forever) the agency built a typographic based logo that included an icon that represented infinity. Strong corporate colors (silver and black) were used to project the seriousness, professionalism and attitude of the company.