For Perpetual Success

another was given the opportunity to develop the Perpetua logo, brand story and brand identity.  Perpetua is a Berlin based investor with a track record of successful investments in well-established businesses across Europe.

​Focusing on the meaning of the word perpetua (perpetual or forever) the agency built a typographic based logo that included an icon that represented infinity.  Strong corporate colors (silver and black) were used to project the seriousness,  professionalism and attitude of the company.