Our Guest Has Arrived.
In Ramadan 2023, another developed a series of videos and social media content to drive traffic to Raydan. Specialized in preparing Saudi Arabian food, Raydan is a considered a leader in its F&B category with a long history and high brand awareness.
The campaign which was built around two videos generated over 3.2 million impressions across social media while achieving a significant engagement rate of 6.3%. The videos reminded audiences of the traditional “Raydan” experience and led to a significant jump in year-on-year sales during the holy month of Ramadan.