They Drive.

Produced in 72 hours during the height of the pandemic, ‘THEY DRIVE’ was Volvo Trucks and Zahid Transport Group’s pledge to the Government of Saudi Arabia’s “WE ARE ALL RESPONSIBLE” call; a node to the unsung heroes across the Kingdom.

WE DRIVE was recognized by Campaign and PR Week as a Finalist in the May 2021 Brand Awards. More importantly, the campaign achieved 1.8m impressions, 427K engagements and 1.2K reposts.

another become the first Saudi Arabian Agency to every have its work recognized at the prestigious Campaign / PR Week brand awards.