What Do You REALLY Think?

Every year brands paint a rosy picture of the back-to-school period. Happy parents, children and teachers all excited about the new year. Well we all know that’s not true, don’t we? For AlKhair’s back-to-school campaign we decided to drive engagement by telling it how it really is; letting parents, teachers, drivers, housekeepers and even students tell us what they really think. With the reminder (and play on words) that you should always be optimistic! The results so far on social media and instore have been exceptional with the videos being played more than 6.5 million times in the first three weeks of the campaign.