In early 2023, another was tasked with launching a new defence factory in Jeddah, KSA. The event had numerous key stakeholders: Raytheon, Zahid Industries, The Embassy of the United States of America and the Saudi Arabian Armed Forces. The agency had to maintain all government and military protocols and security controls while also ensuring a seamless experience for all those in attendance.
With over 100 VIP guests in attendance the event included an inauguration ceremony, factory tours, presentations and a gala lunch. The event generated extensive global conventional and digital media coverage.