They say the future belongs to those that prepare for it today; well at ANOTHER IN KINGDOM we have been preparing for the future for quite some time. The strategy is in place, the objectives are clear, and the market is hungry. Let us begin! The dinosaurs of our...
I started working in advertising more than a quarter of a century ago, a lot has changed over that time, but one thing stays the same…and I have finally found the right phrase to define it: captivate the captive. Media channels will come and go, with time the...
Many of us have gone through the exercise of humanizing a brand; where you are asked if your brand is (for example) a PC or a MAC, a 4×4 or a sportscar, a suit and tie or jeans and a tee-shirt. You are taken through this exercise to give your brand human...
