In today’s digital age, memes and comics have become powerful tools for businesses to engage with potential clients and enhance their brand reliability. These humorous visuals provide a unique and entertaining way to convey messages in a lighthearted manner.
What causes a meme to go viral or get disregarded? This overused tool is now every brand’s goal; to create a viral meme that is being measured quantitatively based on the number of comments or likes. These numbers have to be organic to have a real influence on the culture. The only thing that should make a meme succeed is for purely qualitative reasons. Most of those attempting to create a meme, fail to kick it off. It still has the commercial tone, and people understand the difference now. What is real, and what is sneaking up on your wallet?
In the past, brands had two objectives: awareness and sales. The brands had the power. You can’t escape ads or signs on the street. The audience had enough of being told what to do. Buy, purchase, visit, click here, click there, … etc. But today, the audience can skip ads, close windows, or even do a brand’s worst nightmare; unfollow. You might think you’re creating a meme, but all you’re doing is spamming.
Now, the audience is looking for personal value, and this is why memes succeeded. They leave you with an information that makes you learn something new, makes you smile, think, reflect, or even, and more often, just makes you laugh in a world that’s becoming increasingly challenging.
The number of likes and level of engagement are given by the heart, and this is why demanding market share becomes a brand’s downfall. The only way to gain that market share is if you capture the heart-share with a real conversation with your audience, one that has nothing to do with the brand or the promotions it is offering. The conversation should be relatable, and more importantly, the brand has the credibility to discuss it.
What matters now is not just exposure, it is vital to have a humanized character of your brand, one that matches the audience’s character, and then build on that with sustainable communication. Less call for action, and more conversation.
Not only do memes and comics make your content more relatable and enjoyable for your audience, but they also have the potential to go viral. When people find something funny or amusing, they are more likely to share it with others. This organic sharing can significantly expand the reach of your message and attract new customers.
So why not add some humor to your marketing efforts? Memes and comics offer a fun-filled approach that can help you connect with potential clients on a deeper level while making your brand more memorable and trustworthy.
And this is why memes are successful, they are simply conversation starters. Are you starting the right conversation or are you just trying to make money?
By: Maryam Fahmi – Social Media Executive