What is a Brand? While a logo is an important part of your company’s visual identity, it is not your brand. Your brand is the culture you maintain across your organization, how you engage with others and how you carry yourself. Your brand is your company’s reputation,...

In today's dynamic marketplace, where consumers are bombarded with countless messages and choices, the art of advertising has evolved into a strategic endeavor. At the heart of this evolution lies the pivotal role of consumer-driven insights. These insights serve as...

Another In Kingdom and Dragoman A New Brand Management Partnership In Saudi Arabia Another In Kingdom, one of the Kingdom of Saudi Arabia’s leading independent marketing communications agencies, has today announced a new and exciting partnership with Dragoman. With...

Have you noticed the difference? The lack of appreciation to your present life? Feeling unsatisfied of your current standards. That disturbing feeling of always being less than average. Have you wondered why you feel this way? There might be various reasons behind...

In today's digital age, memes and comics have become powerful tools for businesses to engage with potential clients and enhance their brand reliability. These humorous visuals provide a unique and entertaining way to convey messages in a lighthearted manner. What...

True or False: Quick Serve, Soft Drinks, Confectionary, Energy Drinks and sports apparel are the types of products agencies need in order to showcase their creative muscle? We say false! Every product or service is an opportunity to flex those muscles. Every brand is...

They say the future belongs to those that prepare for it today; well at ANOTHER IN KINGDOM we have been preparing for the future for quite some time. The strategy is in place, the objectives are clear, and the market is hungry. Let us begin! The dinosaurs of our...

I started working in advertising more than a quarter of a century ago, a lot has changed over that time, but one thing stays the same…and I have finally found the right phrase to define it: captivate the captive. Media channels will come and go, with time the...

Many of us have gone through the exercise of humanizing a brand; where you are asked if your brand is (for example) a PC or a MAC, a 4x4 or a sportscar, a suit and tie or jeans and a tee-shirt. You are taken through this exercise to give your brand human...